Let’s get rid of commercial tobacco. We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.
Are you with us?
Since 1967, we’ve been defying the odds and pushing back against Big Tobacco, leading to a reduced death toll from tobacco.
We advocate for health over profits at the local, national and international level.
We can get rid of the harm caused by tobacco use, but only with your help.
Recent Posts
Making Endgame Inevitable
Coming soon! New report releasing Wednesday, February 18, 2026.
Protect Children, End Tobacco Exploitation in Colombia
The tobacco industry is relentlessly targeting children in Colombia, using widespread advertising, promotion, and sponsorship of tobacco products through all types of media. But the truth is far darker: tobacco
Protect Children, End Tobacco Exploitation in Spain
The tobacco industry is relentlessly targeting children in Spain, using widespread advertising, promotion, and sponsorship of tobacco products through all types of media. But the truth is far darker: tobacco
